A plaintiff can establish an ascertainable loss by demonstrating either an out-of-pocket loss or a deprivation of the benefit of one’s bargain. The Court does not find either type of ascertainable loss applicable here because plaintiffs purchased non-defective, conforming goods with no objective, measurable disparity between the product they reasonably thought they were buying and what they ultimately received. Plaintiffs’ CFA claim therefore fails, and, absent an ascertainable loss pursuant to the CFA, plaintiffs are not “aggrieved consumers” under TCCWNA, cannot show injury or damages under their common law claims, and are without claims entitling them to equitable relief.